Naomi Venerable

Repurposed existing content by shortening long-form video from an 10-minute video to a 5-minute video clip for use in a social media campaign to increase the organization's AmazonSmile donations during the holiday season.

The post garnered more than 400 views and increased page engagement by 45%.

More social media campaign copy available upon request.

Repurposed existing long-form video by editing it into a 1-minute clip for use in a Giving Tuesday social media campaign. Added captions to increase readability and engagement with audience.

More social media campaign copy available upon request.

Contributed to the written content for the Little Lights 2018 Annual Report.

Specifically, I collected data and stats of programs to highlight year-end impact, sourced images and photos, provided the graphic design team with visual direction to ensure compelling design, and crafted the program descriptions, including the introductory text for each program section (ie. Propel, Develop, Uplift) in the Annual Report.

Brainstormed creative ideas to help shape and craft content for the organization's quarterly print newsletters. Wrote fresh, engaging stories that showed the impact of programming, and specifically contributed to the written content seen on pages 3, 4-7, 10 and 11.

Contributed to the written content and provided artistic direction for Little Lights 2020 Annual Report.

Use a mix of interesting content to create monthly newsletter including recent blog posts, pertinent news roundups, reading recommendations, and event and fundraising campaign updates.

A digital retrospective that traces Little Lights’ 25-year history through a series of five exhibits that shares personal photographs, anecdotes, and video clips.

I produced the multimedia stories within the exhibits by sourcing information from the organization's archives, interviewing subjects by phone, video, and email, and researching data and analytics to inform copywriting.

My responsibilities for executing this 24-hour email campaign included building targeted email lists, planning and writing copy, providing graphic designer with visual direction on email design, and testing, tracking, and monitoring email performance.

This email served as the launch email for the release of Little Lights' Digital Spring 2021 Newsletter release as well as the kickoff announcement for Little Lights' first-ever Giving Day.

The email received a 26% open rate, above industry average.

For this email, I collaborated with the graphic designer to create the copy for an eye-catching GIF to engage users and visually demonstrate the fundraising goal. The email received a 2.9% click-through rate, on par with the average median CTA.

For this email, I crafted a catchy subject line and included a personal story to make an emotional connection with the audience, which contributed to the email receiving an above average 4.6% click-to-open rate.

This email used a human-interest story, highlighting Little Lights holistic family services during the pandemic, and invited the audience to partner in providing relief to underserved communities affected by COVID-19 which helped the organization reach its fundraising goal of $25k by noon.

For this email, I included a call to action from the Executive Director & Founder to add a sense of urgency to the email and included a personal story to engage readers, which contributed to the email receiving an above industry average 27% click rate.

The last campaign email ended by announcing the results of the 24-hour campaign and thanking the organization's supporters for their generosity in making Little Lights' first-ever giving Day a big success. The email was also signed off by a member of the development staff to add a personalized touch.